Building a premium lifestyle brand.
Marbella Million posed the challenge of creating an identity for a young business group launching clothing and lifestyle products in the competitive market of Puerto Banús. We began by analyzing the aspirational positioning of the area and the opportunities for a brand that would represent Marbella with contemporary flair. We designed a complete identity system: logo, color palette, typography, and applications for retail, packaging, and the spatiality of the store in Puerto Banús. The result was an identity that balances Mediterranean sophistication with international appeal.
Building a premium lifestyle brand.
Marbella Million posed the challenge of creating an identity for a young business group launching clothing and lifestyle products in the competitive market of Puerto Banús. We began by analyzing the aspirational positioning of the area and the opportunities for a brand that would represent Marbella with contemporary flair. We designed a complete identity system: logo, color palette, typography, and applications for retail, packaging, and the spatiality of the store in Puerto Banús. The result was an identity that balances Mediterranean sophistication with international appeal.
Materializing the brand in physical space.
Marbella Million required comprehensive implementation in Puerto Banús. We designed complete applications of the branding system: packaging, store signage, retail elements, and merchandising. Each product —from clothing to souvenirs— communicates Mediterranean sophistication. The visual identity was coherently materialized in displays, the interior of the space, bags, and labels. The result: a memorable physical presence in Puerto Banús that positions the brand in the premium lifestyle segment with international appeal.
Marbella Million
Marbella Million needed an identity that captured the premium spirit of Puerto Banús in clothing and lifestyle souvenirs. We designed a complete brand system and the visual identity of the flagship store. The result was a contemporary image that connects with an international audience and positions the brand in the aspirational segment of Marbella.
Year
2024
Year
2024
Type
Identidad de Marca
Type
Identidad de Marca
Client
Luminor Lighting Co.
Client
Luminor Lighting Co.
Timeline
8 semanas
Timeline
8 semanas
Marbella Million
Marbella Million needed an identity that captured the premium spirit of Puerto Banús in clothing and lifestyle souvenirs. We designed a complete brand system and the visual identity of the flagship store. The result was a contemporary image that connects with an international audience and positions the brand in the aspirational segment of Marbella.
Year
2024
Type
Identidad de Marca
Client
Luminor Lighting Co.
Timeline
8 semanas
