From brand to experience ecosystem.
Beyond the basic identity, The Sunset Farm required consistent presence across multiple channels. We designed a complete digital ecosystem: a responsive website that serves as a booking tool and a window to the experience, an iconography system to communicate services on social media, and visual templates for Instagram and Facebook that maintain recognizable identity. In parallel, we materialized the brand in stationery: from amenities to administrative documentation, each piece reinforces premium positioning. The system allows seasonal flexibility (content by season) without losing visual coherence. Post-launch, The Sunset Farm achieved integrated communication that attracts international wellness tourism, distinguishing itself in the Portuguese glamping market through sophisticated identity that respects its natural essence.
